It probably does not come as much of a surprise to most people today, but it is now confirmed by the mainstream media's own surveys - They are rapidly losing their audience and their influence.
The Reuters Institute For The Study Of Journalism runs a yearly project designed to gauge public perceptions of media, specifically corporate media, and how much trust the MSM has garnered. Spoiler Alert: They haven't garnered any. In fact, over the course of the past two years establishment journalists have alienated a large portion of the general public.
The latest survey finds that globally, 38% of people are avoiding most news altogether, indicating that coverage of specific subjects such as covid had become 'repetitive' and depressing. This is an increase of almost 10% from 2017. The more vital statistic, though, is the number of people that do not trust the media at all.
Globally, only 42% of people said they trust the media most of the time. In the US, only 26% said they trust the media, a three point dip from 2021. This is reinforced by the exponential decline in mainstream news ratings in the past few years.
CNN lost approximately 70% of its audience in key demographics this year, and the network recently suffered one of the smallest weekly audience ratings since 2015. The collapse of the CNN+ paid membership program before it ever got off the ground also indicates a complete lack of public interest in the extreme leftist ideology pumped out by the network.
MSNBC's audience numbers were also down 32% this month as their prime time shows struggle to maintain...