Every several years it's same old: not long after the start of the post-crisis era, the investing craze du jour was solar, followed by 3D printers and cloud stocks; when that fizzled it was replaced with craft burgers/sandwiches which then morphed into the biotech bubble; when that burst blockchain companies were the bubble darlings of the day, which in turn were replaced by cannabis stocks. Not longer after, the pot bubble burst, leaving a void to be filled.
That's when the virtue-signaling tour de force that is ESG, or Environmental, Social, and Governance, made its first appearance, which just happened to coincide with the oh so obviously staged anti-global warming crusade spearheaded by a 16-year-old child (whose words are ghost-written by her publicity-starved parents) as well as central banks, politicians, the UN, the IMF, the World Bank, countless "green" corporations and NGOs, and pretty much everyone in the crumbling establishment.
After all, who can possibly be against fixing the climate, even if it costs quadrillions... or rather especially if it costs quadrillions - because in one fell swoop, central banks assured themselves a carte blanche to print as much money as they would ever need, because who evil egotistical bastard would refuse the monetization of, well, everything if it was to make sure future generations - the same generations these same central banks have doomed to a life of record wealth and income inequality - had a better life (compared to some imaginary baseline that doesn't really exist).
And since the green movement was here to stay, so was the wave of pro-ESG investing which every single bank has...